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Press Release

28 June 2007

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The Value Of Total - TOTAL - Safari Event Exclusivity


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Johannesburg, South Africa
June, 2007

How does one value absolute exclusivity? Can one put a price tag on it? Is it measureable?

Should a group incentive safari for VIP's, top-end performers or celebrities be held at a venue that offers total privacy to your group only or is it okay to block off a small corner of a venue and hope for "exclusive" service?

I believe that this is the very difference between a mediocre travel incentive and a never to be forgotten incentive experience.

Just think about it for a moment. Why on earth would a top performer choose for himself or herself a place where the crowds hang out, where he has to fight the buffet queue, or take a swim with other mere mortals…..where anyone can be……aaaaaagh. What a contradiction in terms. Surely when searching for a venue or experience for the world's top performers, one should look for a place or experience that they themselves cannot access - maybe cannot even afford, but certainly a place that is not open to them as an individual, but rather a place they can only access via the special and rare safari event you have set forth and created for them.

As an example - one books the top 100 performers of ABC Inc. on the legendary QE2, a beautiful vessel in all her splendour. However, unbeknown to you, quite a few of these performers have already experienced her out of their own pockets - on their own personal holidays… sometime in the past. Well, even if they haven't, they certainly could - at any time. They are, after all, top achievers, earning a top package and the venue is open to all and sundry - provided they pay.

On a recent exclusive and private Sustainable Safari event we did for a group of 250 celebrities and the world's number one female talk show host out of the USA, I was constantly being asked (in an obvious American twang), "Are we the only people here?" - by celebrity after celebrity.

It took me a while to realise that they were totally enthralled to be on safari in the middle of the African bushveld… all by themselves.

They were so in awe and appreciative of this simple action - the ownership of their own space. No press, no paparazzi, no autograph screamers, no security ...and no other public. Just them, the timeless space of Africa …and us, in the simple presentation of canvass, and classic safari ambience.

It took me a while to realise that true exclusivity at the level we cater to - is priceless. It felt good to know that we had been doing this since the very first grand safari camp we composed.

Peter Hayward
Hayward's Luxury Safari Events & Expeditions
Tel : +27 (0)861 732 583 
Fax: +27 (0)86 600 6583 
Email : reservations@secluded.co.za 

You can also read more about it on: www.haywardsafaris.com 




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